Throughout this Policy, we refer to the term “Personal Information.” “Personal Information” is data which identifies, describes, is associated with, or could be linked to an individual, such as a name, birthdate, postal address, email address, telephone number, driver’s license, SSN or government-issued identification number, credit card number, or the like.
Personal Information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data. Also, some of our customers are businesses, companies, institutions, or other entities rather than individuals. We do not consider Business Information, such as title, employer’s name, work email, work phone number, work address, and other similar business information, to be Personal Information.
Information We Collect
Information You Provide
When you contact us through our Site, register and set up an account on the Site, inquire about our Affiliate Programs, register for our newsletter, or make a purchase on our online store, we collect certain personal information from you, such as your name, email address, postal address, phone number, credit card data, and other information you may provide to us via the Site. We may use this information to communicate with you, to provide information about our products, services, or business, or to process a transaction. We may also use this information in our legitimate business interests, such as for marketing purposes or to provide information about products or services that may be of interest to you. We keep this information only for as long as is reasonably necessary for the purposes for which it was collected.
Under “Login/Register,” “My Account” and “Checkout”, users of the Site can register to make purchases by providing login information, which we will retain to allow access to your online account. Please do not share your login details with anyone else or allow it to be disclosed to anyone else, and treat this information as you would any other confidential information.
In the Wholesale section of our Site, we may collect information such as your name, email address, company name, address, country, and other information you may provide. We may use this information to communicate with you, to evaluate or process a request to purchase large quantities of product or to become a wholesale partner, or to provide other information that may be of interest to you.
Other Information We Collect
In addition to collecting information directly from you as described in the previous section, we also automatically gather information when you browse or view our Site. This information may include Internet Protocol (IP) address, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, clickstream data, whether you are a first-time or a returning user, links you clicked on while in the Site, and your flow and navigation path through the Site. We use this information to make sure that the Site and its associated parts are functioning properly, that the Site is displayed properly for your equipment and software, and that we can provide you with information useful to you and your location.
There are “do not track” or similar browser choices available to Internet users with respect to online web activity, but given the present lack of consensus of what constitutes an informed election, appropriate trigger or breadth of scope of such choice, our Site will not operate any differently when a “do not track” signal is received.
In some of our email messages, you will find a “click-through URL” linked to content on our Site. We track this click-through data to help us determine interest in particular topics and to measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click on such links.
Cookies and Other Tracking Technologies
We use technologies such as “cookies” so we can remember certain information about you, remember your preferences, and recognize you when you return to the Site. Cookies help us understand how users use and navigate the Site. They enable us to compile aggregate data about Site traffic and Site interaction so we can improve our Site and enhance your user experience. A cookie is a text file that is stored on your device. Most browsers are set to accept cookies automatically. You can set your browser to decline all cookies automatically or to prompt you for a response each time a cookie is offered. If you decline cookies, you may find that you cannot access all the features of our Site.
We also use log files, web beacons and pixel tags when you visit our Site. Log files track IP addresses, browser type, Internet Service Provider (ISP) identity, referring/exit pages, platform type, date/time stamp, and number of clicks. We utilize this information in our legitimate interest in administering the Site, preventing fraud, tracking website navigation in the aggregate, and gathering broad demographic information for aggregate use. Web beacons, also known as clear GIFs, are often used in combination with cookies. Often transparent, these images are part of web pages, and allow us to count users who have visited certain pages and to generate statistics about how our Site is used. They are not used to access Personal Information. Pixel tags enable us to send email messages in a format that customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.
Use of Personal Information
We may use your Personal Information to further our legitimate business interests, such as to transact business, to provide information about our company and its products and services, and to communicate with you. As described above, we may use Personal Information to send you requested information, to personalize content for you, to compile, analyze, and better understand user data, demographics and behavior, and to detect, investigate, and prevent activities that may violate our policies or be illegal. We may also use Personal Information to communicate with you about products and services we believe you might find of interest and to administer promotions, surveys, contests and sweepstakes in which you might participate.
We also use the information automatically collected about you during your use of the Site, as described above, to improve the effectiveness of our website, operations, mobile experience, and/or marketing efforts, to prevent against fraud and theft, and otherwise to protect our Site’s visitors and our business.
Our employees and agents may view your Personal Information to perform their jobs and service your needs and the Site operations. They will have access to your Personal Information on a need-to-know basis to provide you with our products or services, or for one of the other reasons listed in this section, and have a contractual obligation to protect the privacy of that information.
Sharing Your Personal Information
As a general rule, we do not sell any information we collect from you. We will not disclose any of your Personal Information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under circumstances described in this Policy. For instance, we may share your Personal Information in the following circumstances:
We may provide your Personal Information to our partners, as outlined above, to assist us in operating the Site and transacting business and communicating with you. When we do so, we will exercise reasonable care to ensure that such partners are prohibited from using that information for any other reason and that such information is maintained securely.
In addition, we may share aggregate, non-individual information, incapable of identifying a particular person, with third parties for lawful purposes.
Site Not Directed to Children Under 13
Our Site is not directed to children under age 13 and we do not knowingly collect Personal Information from children under the age of 13. Children under 13 should not provide their Personal Information to us through our Site, to customer service, or in writing. If we learn that Personal Information belonging to anyone under the age of 13 is stored on the Site, we will immediately delete such information and refrain from using it for any purpose.
California Privacy Rights
If you are a California resident, you may have certain rights with respect to your personal information including the following rights:
- the right to “opt-out” of the Company’s sale of your personal information to any third parties;
- the right, with some exceptions, to have your personal information deleted from the Company’s possession or control; and
- the right to receive equal service and pricing from the Company even if you exercise any of your privacy rights.
Attn: Privacy Administrator / Webmaster
1550 Larimer Street, Suite 964
Denver, CO 80202, USA
For all California residents, any such inquiries shall be responded to within forty-five (45) days and at no cost to you. Company will use information you have provided to us in connection with your activity on the Site to verify your identity in connection with any inquiries related to your rights noted in this Section.
If you are a California resident under the age of 18, and a registered user of any Site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to [email protected]. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.
European Privacy Rights
If you are an EU resident, you are afforded certain rights regarding your personal information. For example, EU residents have the following rights:
- The right to be informed about what happens with your Personal Data (information relating to an identified or identifiable natural person), including how it is collected from you, how it is used as well as the right to access that Personal Data, to modify it when it is incomplete or incorrect, and the right to withdraw consent for its use;
- The right to access Personal Data held by organizations about an individual;
- The right to rectification allowing individuals to correct inaccurate information or complete incomplete information;
- The right to erasure (or the right to be forgotten) allowing, with some exceptions, an individual to have his or her Personal Data deleted upon request;
- The right to restrict and withdraw consent for data processing;
- The right to data portability allowing individuals to ask for the transfer of their Personal Data or to obtain and use their Personal Data for their own purposes;
- The right to object, with some exceptions, to the processing of an individual’s Personal Data;
- The right to prevent automated decision making or profiling and to require that those decisions be made by natural persons.
Attn: Privacy Administrator / Webmaster
1550 Larimer Street, Suite 964
Denver, CO 80202, USA
Links to Other Websites
We may maintain your Personal Information on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
We maintain a variety of industry-standard security measures, including physical, electronic and procedural safeguards. For instance, we use SSL encryption technology for all credit card numbers, passwords, and registration information you provide us. Our systems are tested daily and certified as PCI compliant each month. No system or Site can be completely secure, so we do not promise, and you should not expect, that your Personal Information, searches, or other communications will always remain secure.
Your Access and Consent to Use of your Personal Information
If you believe that the Personal Information that we have collected about you is incomplete, inaccurate, or not up to date, or if you would like to review and/or request changes or deletion of that information, you can contact our Webmaster.
If you do not consent or want to withdraw your consent for us to collect, use, or disclose your Personal Information as described in this Policy, please contact our Webmaster. In your request, please identify the Personal Information at issue and the collection, use, or disclosure you wish to stop.
Denying or withdrawing consent may not allow us to provide you with some or all of the products, services, or information you request.
You may opt-out of receiving marketing-related emails or text messages by clicking the “unsubscribe” link at the bottom of any email you receive from us or opting out of additional text messages by following the instructions in a text, or else by mailing us at [email protected]. If you are having difficulty unsubscribing from our marketing communications, please contact us at [email protected].
If you opt-out from receiving marketing emails or text messages, we may still need to send you communications about your account, orders, customer service inquiries, employment inquiries and other transactional, business related matters.
Questions and Contact Information
If you would like to: access, correct, amend or delete any Personal Information we have about you, register a complaint, or simply request more information, you may contact us at:
Last Modified: May 27, 2020